We like to joke, saying that every day we dress up a bit like explorers. Let’s observe how our cyclists ride, let’s listen to what they tell us over the years and then, an idea presents itself! Inspiration comes from the heart, intuition from consistent research and attention to innovation. This was the wellspring that, in 1997, caused our R&D department to begin working with and shaping aluminum. There was a need for lightness, light as air was the phrase that inspired us. That intuition is renewed: have you seen the Kermesse?